'Hipsters': Reaching the Next Niche Generation of Donors

Hipsters are having children or already have children under the age of 8. Like all parents, they want their children to grow up well-balanced and to have meaningful, family-centered experiences. According to a Center on Philanthropy at Indiana University study, the hipster generation is more likely than any other group to cite “make the world a better place” as a main philanthropic motivation. That is a value these donors teach their children by getting involved in the programming of myriad nonprofits. With an easy, at-home, mission-based activity, your donors can bond with their children through your organization, making the potential of creating two generations of committed lifelong donors.