'Hipsters': Reaching the Next Niche Generation of Donors

While working at an early childhood art school, I sent newly registered families a thank-you e-mail that included a .pdf file of a parent/child art lesson using materials commonly found in the home. Ninety-five percent of parents in the test class who received the at-home activity made volunteer and financial commitments, while only 10 percent of the control class who did not receive the activity did the same.