'Hipsters': Reaching the Next Niche Generation of Donors

Hipsters are substantially more likely to purchase a consumer good if it is associated with a good cause, and marketers know that! Maximizing the efficacy of your event's gift bag can promote your mission, raise funds and cultivate donors. Seek out marketing agencies that specialize in your target group, and pitch your event. Sponsors’ product placements open the door with that company for future partnerships. By specializing your pitch, your organization can approach companies that share your core values, and your potential hipster donor will appreciate your business practices and is more likely to remain invested.