'Hipsters': Reaching the Next Niche Generation of Donors

Hipsters, as a part of any counterculture, define themselves as “the outside” or “fringe” and, thus, create their material identity from the remnants of popular culture just as hippies made bell-bottoms from jeans decades earlier. However, in the 21st century, even “the outside” is “inside” somewhere. The do-it-yourselfer (DIY) has become a codified market group championing anti-overconsumption, environmental awareness and esoteric coolness. Tap in to these ideologies, and your organization can inexpensively ride the DIY bandwagon and promote your mission or programming while virally accessing the cause-based network of socially responsible twenty- and thirtysomethings.