Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes

"Health care executives and boards should think twice before downsizing their fundraising staff and mix of fundraising activities to cope with the recession," said AHP President and CEO William McGinly. "The data confirm that such cost-cutting would be penny-wise but dollar-foolish, because hospital services and daily operations need philanthropic support. Rising joblessness is challenging nonprofit hospitals and health care systems to find the wherewithal to deal with growing numbers of uninsured patients while they cope with inadequate reimbursements and accelerating expenses."