Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes
Major Gifts & Planned Giving Held Their Own as Downturn Took Hold
One bright spot came from major gifts given by individual contributors, which averaged $55,000 per gift. The highest performing fundraising organizations put stronger, longer-term emphasis on cultivating major gifts, investing on average three times more than other surveyed organizations but earning five times more in high-dollar gifts.
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