Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes
Major Gifts & Planned Giving Held Their Own as Downturn Took Hold
"Developing major gifts and planned giving is the type of fundraising that calls upon the skills of the most seasoned professionals," said AHP Board Chair Lisa Hillman, senior vice president and chief development officer for the Anne Arundel Health System based in Annapolis, Md. "It takes experienced and talented major gift and planned giving officers to build crucial relationships with donors that result in significant support for the institutions they represent."
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