Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes

Despite this trend, the benchmarking survey clearly showed that highest returns from annual gifts and special events were earned by fundraisers who invested the most in staff and resources devoted to these programs. "Annual giving and special events remain worthwhile sources of contributions from new and repeat donors," McGinly said. "While not achieving the highest ROI, they provide the base in order to succeed with major gift and planned giving solicitation."