Feb. 21, 2006
By Abny Santicola
If you're not soliciting the Hispanic population for gifts, you're ignoring 10 percent of the market. So said Joan H. Smyth Dengler, vice president of direct marketing for childcare agency Covenant House, in a session on donor acquisition last Friday at the DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference.
Hispanic Fundraising Musts
Feb. 21, 2006
By Abny Santicola
If you're not soliciting the Hispanic population for gifts, you're ignoring 10 percent of the market. So said Joan H. Smyth Dengler, vice president of direct marketing for childcare agency Covenant House, in a session on donor acquisition last Friday at the DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference.