But if you are trying to fundraise from Spanish-speaking people, Dengler shared some advice on strategies that work best with this population.
First and foremost, she said, is to come at donors with emotion, the top motivator for charitable gifts. In order to trigger emotions in prospects, organizations have to speak to them in the language that moves them, in the mother tongue. If you're wondering whether to mail in English or Spanish or both, Dengler advised you stick with Spanish only to get into this market. It's much more personal to send a mailing in one language, takes up less space in the mailing and is more effective. Bottom line, she said, by mailing to Spanish-speakers in Spanish you make it easy for them to support your organization.
Hispanic Fundraising Musts
But if you are trying to fundraise from Spanish-speaking people, Dengler shared some advice on strategies that work best with this population.
First and foremost, she said, is to come at donors with emotion, the top motivator for charitable gifts. In order to trigger emotions in prospects, organizations have to speak to them in the language that moves them, in the mother tongue. If you're wondering whether to mail in English or Spanish or both, Dengler advised you stick with Spanish only to get into this market. It's much more personal to send a mailing in one language, takes up less space in the mailing and is more effective. Bottom line, she said, by mailing to Spanish-speakers in Spanish you make it easy for them to support your organization.