Dengler suggests mailers set up a system where monthly or weekly you check to ensure that general-market donors are not getting Spanish-language appeals, and vice versa. And don't stress about which Spanish dialect to use. Get your Spanish DM program started first, then work with a professional Spanish-speaking direct-mail copywriter to come up with Spanish copy that works for your target audience.
Hispanic Fundraising Musts
Dengler suggests mailers set up a system where monthly or weekly you check to ensure that general-market donors are not getting Spanish-language appeals, and vice versa. And don't stress about which Spanish dialect to use. Get your Spanish DM program started first, then work with a professional Spanish-speaking direct-mail copywriter to come up with Spanish copy that works for your target audience.