Dengler also recommended using the following to break into and have success in the Spanish-language market:
- Thank-you letters. Have a library of thank-you letters and responses to common questions.
- Comment mail: Spanish-speaking donors send much more comment mail than general-market donors. Organizations should be prepared for this, with a staff person or vendor who can read and review these comments.
Hispanic Fundraising Musts
Dengler also recommended using the following to break into and have success in the Spanish-language market:
- Thank-you letters. Have a library of thank-you letters and responses to common questions.
- Comment mail: Spanish-speaking donors send much more comment mail than general-market donors. Organizations should be prepared for this, with a staff person or vendor who can read and review these comments.