- Phone calls: If your call-center staff is not bilingual, don't promote your phone number on the Spanish-language direct mail.
Dengler said two areas that are not as necessary or as productive when it comes to raising funds in the Spanish-speaking population are telefundraising, which she says is not economical because phone calls are often longer when done in Spanish; and the Web. Making a Spanish or bilingual page is a start and is relatively easy, Dengler said, but adjusting your organization's entire Web site to be Spanish-language optional is an undertaking. Whether it's worth this investment depends on each organization's priorities.
Hispanic Fundraising Musts
- Phone calls: If your call-center staff is not bilingual, don't promote your phone number on the Spanish-language direct mail.
Dengler said two areas that are not as necessary or as productive when it comes to raising funds in the Spanish-speaking population are telefundraising, which she says is not economical because phone calls are often longer when done in Spanish; and the Web. Making a Spanish or bilingual page is a start and is relatively easy, Dengler said, but adjusting your organization's entire Web site to be Spanish-language optional is an undertaking. Whether it's worth this investment depends on each organization's priorities.