Holiday Fundraising Goes Virtual

Big fundraising drives and galas might not be the best ways to raise dollars when the nation is suffering from a poor economy. Challenges that come with these tough times have forced fundraisers to think outside the box.

More and more nonprofits are discovering social media as a means of reaching supporters and potential donors because it enables them to get in front of new and engaged audiences, allows consumers to share information and stories about causes that are important to them, and provides a direct pathway to online donations.