Holiday Fundraising Goes Virtual

“There has been an increase in traffic and donations,” Pointer says.

Another example
This year, virtual-reality environment There.com is holding a holiday charity drive for Child’s Play, a gaming-industry charity dedicated to improving the lives of sick children worldwide.

There.com members can bid on and purchase virtual Christmas trees in the site’s Charity Tree Park, says Jenny Davis, account executive at public-relations firm Dotted Line Communications, which represents both Tokoni and There.com. The winning bidders then can invite their friends to decorate the trees in the site’s Child’s Play Park.