Holistic Fundraising

Maybe it's the crowd I run with, but the word "holistic" seems to be cropping up everywhere. After 35 years of depriving myself in every way possible for the sake of my "health" (read: dress size), I apparently am really ready to embrace something real and sustainable … something whole.

But health isn't the only thing that benefits from the holistic approach. More and more, practitioners in the nonprofit fundraising sector are recognizing that silver bullets (as related to fundraising, anyway) don't exist; that no channel or strategy (no matter how shiny and new) can stand alone; and that the one and only Next Big Thing was, is and always will be — Wait. For. It. — integration.