Books: Sounding a Call for Hope, Rebirth
‘Hope, Not Fear’ provides inspiration for Jewish organizations.
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In order for organizations to remain relevant, we need to recognize that younger people are moving away from organizations that manage money on a donor's behalf and instead want to be involved with organizations where donors take an active role. Too often, organizations that are stuck in an outdated mode of thinking throw up their hands in helplessness rather than expressing delight that a new generation wants to be generous, but in its own way. This is a tough lesson to learn, but it will have to be absorbed for organizations to remain –relevant.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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