Hot … Or Not? My Predictions

NOT
HTML-heavy E-mail: Marketers should be careful not to send too many e-mails that are chock full of images. The latest version of Microsoft Outlook ships with images blocked. Overloading constituents’ inboxes with HTML-heavy e-mails will result in constituents ignoring your messages.

HOT
Mobile and RSS: Trend-setting nonprofits are using RSS today and experimenting with mobile. Mobile text messaging will quench people’s thirst for instant and frequent communication (e.g., a daily prayer or a time-sensitive advocacy alert). RSS is simplifying the way people can aggregate information they want, where they want it.