Hot … Or Not? My Predictions

NOT
Mobile Fundraising: The economic structure of the U.S. cellular market makes mobile fundraising cost prohibitive. Unfortunately, I believe it will take years, not months, to fix these underlying obstacles.

HOT
Search Engine Optimization and Marketing: Hot nonprofits are paying close attention to search results. When potential donors search for information about your cause, where does your Web site rank among all the other search results? The best nonprofits will pursue optimization as well as search advertising (e.g., through Google’s grant program) to ensure strong placement.