Hot … Or Not? My Predictions

In the fast-moving online world, it’s difficult to know what’s going to happen next. Talk to me in six months, and I might want to replace some of the “hot” and “not” items with new ones, or end up eating my words for a couple of my predictions. For example, I’m already kicking myself for not including house parties — using Internet tools to enable your constituents to host their own events — and social mapping on the “what’s hot” list. One thing to consider before you rush off to create an avatar on Second Life, however: There’s no substitute for great content that moves people to support your cause. I just read an e-mail from The Humane Society of the United States focused on the Michael Vick controversy. I was outraged and inspired to take action in support of animals. Now that’s hot.