Hot … Or Not? My Predictions

NOT
Friendster: One of the first social-networking sites just isn’t as hot as it used to be. Even MySpace has lost some of its luster.

HOT
Empowering Constituents: It’s definitely hot to encourage your constituents to create personal pages on your organization’s Web site or to add a widget or a badge to their Facebook profiles. Empower your constituents, and they’ll get to work recruiting new activists, participants (e.g., to your walkathon) and donors on your behalf. It doesn’t get much hotter than that.