Hot … Or Not? My Predictions

NOT
Donate Now Buttons: Although “Donate Now” buttons on an organization’s Web site undoubtedly will result in some revenue, they aren’t enough. Nonprofits need to proactively market to constituents.

HOT
Video and Photo Campaigns: YouTube and Flickr have made it fun and easy for individuals to share videos and photos. Nonprofits are employing online photo and video campaigns to acquire and engage constituents. American Jewish World Service acquired almost 2,000 new members directly from its online Darfur video landing page and another 8,600 during April 2006 when the video launched. World Wildlife Fund teamed with a number of other nonprofits and their constituents to create an impressive photo mosaic to support a campaign to end the tiger trade.