Hot … Or Not? My Predictions

NOT
Podcasts: These are on their way out because everyone is watching YouTube!

HOT
Multichannel Marketing: Nonprofits that coordinate their marketing and fundraising across the Web, direct mail, telemarketing, DRTV and in-person activities will build stronger relationships with constituents and raise more money. Creating the right incentives is not easy — some nonprofits will have to rethink their organizational structures and methods for budgeting and goal setting. But effective multichannel marketing is red hot and will lead to engaged constituents, improved retention rates and higher lifetime value for your donors.