Hot … Or Not? My Predictions

NOT
Traditional E-commerce: There are only so many mugs and T-shirts you can sell online. Branch out to virtual e-commerce or a hybrid to make your offer unique and appealing.

HOT
Text E-mail: Yep, e-mail continues to be a great way to communicate in a targeted way (and will continue to be for years to come) and is an essential element of an effective online program. With all the activity on the Web, e-mail represents your best opportunity to focus your constituents on your cause and engage with them.