Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

Turning periods of low online income into more profitable times is a skill that keeps your organization afloat during both foreseen and unforeseen dips. Here are three tips to help your organization bounce back from these months of decreased fundraising.

Turn one-time donors into regulars
Blackbaud’s 2011 Online Giving Report recommends implementing a solid retention strategy to turn one-time donors into repeat donors. Create a plan for your organization that will continue or renew communication with new donors, keeping them up-to-date on your performance and letting them know how their money helped you.