Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

Ask carefully
Consider analyzing your online ask. If your organization is new to the scene, create a messaging campaign tailored to each prospective donor with a detailed description of your organization’s goals and projections. Send your newly made online ask to prospective donors during months of lower online earnings, prompting them to give immediately. If your organization already has an online ask, review it, noting how it compares to your average gift. During slow months, increase the ask slightly to give your nonprofit a boost.

Look at other perspectives
Compare yourself to like-minded organizations, and observe their strengths. Are there similar techniques that you can adopt to bolster your organization’s best features? Adopting effective techniques around months of slow earnings is another way for your organization to increase revenue.