Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

It is also important to make sure your website meets your audience’s needs. You might think your website is easy to navigate, but do new potential donors find it easy? Ask a friend outside of the sector to browse through as a potential donor might, and listen to his or her feedback since it might include valuable information that your organization is not yet aware of. Monitor your page views as you make changes to your site’s architecture, and make your viewers’ priorities your priorities.