16 Ounces of Hope

Charity:
511 Sixth Ave., Suite 196
New York, NY 10011
E-mail: info@charityis.org
Web: www.charityis.org

Charity: is an organization dedicated to spreading awareness about extreme poverty, educating the public, and provoking compassionate and intelligent giving.

Founded only a year ago by former nightclub promoter Scott Harrison, the organization’s first campaign, Charity: water, addresses the lack of access to safe drinking water in developing nations by educating the public and fundraising to build freshwater wells for communities that need them. The initiative already has raised $1 million, thanks to a unique fundraising approach.

FundRaising Success: How does your organization raise money?
Scott Harrison: We sell a $20 bottle of spring water and give 100 percent of the money to water projects in Africa. We buy them for 41 cents each from a private spring upstate and label them. They have seven different educational messages on them — water facts, etc. We cover our administration, fundraising and all educational programs from a separate set of donors, so we’re able to give 100 percent of the money away.