16 Ounces of Hope
When is a bottle of water worth $20? When it comes with a promise to make the world a better place.
FS: How do you sell the water?
SH: We produce global exhibitions about the water crisis. So we use images and videos to show people the need of the 1.1 billion people living without access to clean water, and then we ask them to make a $20 contribution and receive a bottle of water that then empowers them to tell the story. We did outdoor locations in New York at Central Park, Union Square. … We did an exhibition at Sundance. We also raise a lot of money by selling virtual bottles.
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