How to Create a Fundraising Message That Works

The first message is about strengthening an organization; the second message is about strengthening a community.

The message of impact is not just something nonprofits should use for major individual donor fundraising. It can be used to varying degrees in all fundraising campaigns, large or small, and in all channels (social media, direct mail, e-mail, in-person). In so doing, the organization creates a loyal following of donors who believe in the change the nonprofit is creating and view themselves as critical partners in making that change happen.