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Once you know the potential issues, you can discuss ways to address them should they occur. By being proactive, you save valuable response time if a social media crisis strikes. When a campaign of one or a dozen people decides to attack your cause on social media, time is of the essence. By having a plan on how to handle a crisis-type situation, you can respond quickly and be part of a conversation instead of watching it unfold on your Facebook wall, left wondering the best way to respond.
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Christina Johns
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