How to Deal With Objections Major Gifts Fundraising

By Richard Perry

2. Donor objects to organization: "Well, the work you are doing is great, but I really don't know much about your organization."

Again, if this is a qualified donor then I am assuming you know that he knows about your organization. If he does but still says this, he actually may be saying: "I don't know much about that program or that area." If this is the case, then you have more work to do. This also may signal that he may have some misconceptions about your organization — items that have been buried, things that you did not realize were there. And now they are surfacing.

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If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.