How to Deal With Objections Major Gifts Fundraising

By Richard Perry

4. Donor objects to amount requested: "I love this project, but that amount is just a bit too steep for me."

If the donor has a passion for your organization and the project you are discussing, then talk about ways to make the gift work for her. Maybe she can make payments over two to three months or years instead of one. I caution you here to not make the gift agreement for more than three years because it limits your activity with that donor. Maybe she can start out giving a lower amount the first year with a desire to increase over time. Again, be careful in this area as a longer-term agreement; if the amounts are too low, it will net out to less revenue from the donor.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.