How to Deal With Objections Major Gifts Fundraising

By Richard Perry

Then remember that objections can be transformed into opportunities not only to secure funds, but more importantly, to increase your understanding of the donor's circumstance and get closer to her, building a more trusting relationship.

So, when you hear an objection, do the following:

1. Listen and ask
Before you can act on the objection, it helps a great deal if you can properly understand the objection and the thought and emotion behind it.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.