How to Deal With Objections Major Gifts Fundraising

By Richard Perry

By accepting the donor, you build both her trust and her sense of identity with you. You also set up an exchange dynamic where she feels a sense of obligation to repay your acceptance. But that is not the main reason you do this. You sincerely accept the donor.

Accept the objection. Accepting the objection means understanding how it is reasonable, at least from her current viewpoint, for her to object to what you may believe is an excellent offer.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.