How to Deal With Objections Major Gifts Fundraising

By Richard Perry

1. Donor objects to cause: "I don't mean to minimize the great work you are doing, but I care about cancer issues and that is where I give my money."

It isn't a lost cause when the donor does not immediately connect with what you are proposing. If this happens, the first thing you must ask is whether you qualified the donor. If you didn't qualify the donor, then it really is no wonder she is having trouble with the cause. If you did qualify the donor, then this objection may either signal a change of priority or trouble she has with your organization. If the donor is a qualified donor and she has given before and has expressed interest in staying connected, then this stated objection, most likely, is not the real one. Look for others.

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Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.