'But How Do You Know?'

I’m guessing your package is probably better off without that thing in its hair, too.

How will you execute it?
Creative by committee usually means a slow and painful death for what began as a promising idea, not to mention it leaches the will to live from all involved. A compromise here, a compromise there, and next thing you know the creative is unrecognizable, not something anyone wants to champion anymore. When that happens, do the strategic and financially prudent thing. Pull the plug on the package before you spend a penny on production.