'But How Do You Know?'
It's impossible to know for sure what will work. But don't let that stop you from trying.
Otherwise, when you’ve asked and answered all of these questions to your satisfaction and you’re leaning more pro than con, and when you’re confident it won’t get killed during execution, then …
… well, that’s when you’ll — as much as you can — know.
Kimberly Seville is a creative strategist and nonprofit copywriter. Reach her at kimberlyseville@yahoo.com
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