'But How Do You Know?'
It's impossible to know for sure what will work. But don't let that stop you from trying.
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So ask yourself these questions.
Do you like it?
Your answer to that question, whatever your personal reaction is, should always be, “It doesn’t matter if I like it.” Like is irrelevant — you can love a piece of creative or a concept more than you love your own children, but that doesn’t mean it will work. You’re not mailing a 10,000-piece test to yourself, so how you would respond personally shouldn’t be a factor in whether or not to green-light it.
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