'But How Do You Know?'
It's impossible to know for sure what will work. But don't let that stop you from trying.
This advice to toss what you do or don’t like aside goes not only for you, but also for everyone else on whose behalf you may be badgered into assuming a mantle of bias (read: anyone who simply endures your direct-marketing program and secretly or not-so-secretly thinks it’s an offense to good taste and dignity).
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