'But How Do You Know?'
It's impossible to know for sure what will work. But don't let that stop you from trying.
As dismissive as I may be of whether it’s “liked,” I encourage you to spend a lot more time contemplating giving a thumbs-up to something that prompts an immediate, “I hate it.”
Why? Because hating it means the idea is provocative. And when something sparks that strong a reaction, it could also incite donors to respond — and not necessarily negatively. Explore the basis of your reaction, and consider getting over it — at least for the purposes of a test. Because that thing you hate just might pay off bigger and better than you considered.
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