'But How Do You Know?'
It's impossible to know for sure what will work. But don't let that stop you from trying.
Sure, it’s great to be a pioneer and identify the new-new thing and be the first one in the mail with a fancy new format or a nifty new premium. But that isn’t a cheap proposition usually, and if you have a limited testing budget, you don’t have a lot of expense money laying around to blow on one really pricey gamble.
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