"How Does My Online Donation Page Look?" = The Wrong Question
For many of you the upcoming holiday season will be the busiest time of the year for donations, and an increasing portion of those donations are arriving via your Web site. As a result, more of you are paying attention to your online donation pages. If you’re like many of our clients, all kinds of people are providing input, opinion and even demands about what your online donation pages should look like: "Center this." "Add that image." "Add this video." "Make it look more like that other charity’s donation page." Any of this sound familiar?
- Companies:
- Artez Interactive
- People:
- Philip King
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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