"How Does My Online Donation Page Look?" = The Wrong Question
Here is a recipe for this upcoming holiday that will guarantee more online donations for you:
Step 1: Make sure your online donation pages are being recorded by Google Analytics. You can use another technology, but really why would you? Google Analytics is FREE. If you aren’t currently tracking your pages, start today so you’ll have a baseline.
- Companies:
- Artez Interactive
- People:
- Philip King
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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