"How Does My Online Donation Page Look?" = The Wrong Question

Step 2: Create a "Version 2" of your donation page. For example if your current donation page is heavy with images, make Version 2 lighter.

Step 3: Use Google Website Optimizer (yes, also FREE) to test Version 1 vs. Version 2. Pick the version that has the best conversion rate.

Step 4: Repeat Steps 2 and 3 as often as you can. If you were able to improve your donation page conversion rate by 5 percent, just imagine how much more money you’ll earn this holiday season.