D.C. Nonprofit Conference Roundup: How to Effectively Engage Donors Online

Jennifer Donahue, membership director, NARAL Pro-Choice America, described how her organization used the Internet to respond to the murder of Dr. George Tiller, medical director of a Wichita, Kan., abortion clinic who was shot and killed by an anti-abortion activist last May. In the wake of Tiller's death, Donahue said, donors and advocates looked to NARAL to take the lead in responding to the tragedy.