D.C. Nonprofit Conference Roundup: How to Effectively Engage Donors Online

NARAL quickly created the “Trust Women” campaign — Tiller always wore a pin that said “Trust Women” — which included several online components. The organization also produced wristbands that said “Trust Women,” which donors were sent in exchange for donations; the higher the gift, the higher quantity of wristbands they received. Anticipating distributing about 6,000 wristbands, NARAL actually has distributed more than 36,000.