D.C. Nonprofit Conference Roundup: How to Effectively Engage Donors Online

NARAL provided donors and advocates with many options for participating in the campaign online. For example, to show support for the campaign and represent their geographic location, they could register to appear on a virtual map of the United States on NARAL's Web site, which also provided the nonprofit with a way to collect names. On Flickr.com, supporters were encouraged to take a photo of themselves wearing the “Trust Women” wristband or holding up a “Trust Women” sign and post it to the photo-sharing site. And, 19,170 supporters signed an online vigil NARAL created for Tiller.