D.C. Nonprofit Conference Roundup: How to Effectively Engage Donors Online

For example, when Gregoire, the oldest-known chimpanzee living in Africa, died in December 2008, JGI responded with an online condolence card, which produced about 11,000 signatures and 7,000 new e-mail subscribers for the organization. Additionally, those who signed the card then were delivered to a donation page with a soft ask, which generated approximately $70,000 for a fund JGI created to honor Gregoire.