How to Fetch Major Gifts with Planned Giving

Ashton’s book offers tips on how to hire a full-time director of planned giving, involve board members in overseeing and soliciting such gifts, and develop a master plan that includes dollar goals and a budget of expenses.

Ashton also advises fundraisers on creating written documents about a group’s planned-giving program, and on integrating planned giving into capital campaigns and other major-gift programs.